I (Eloise) created Après Sunday in 2020 during lockdown. When I first had the idea of bringing out my own brand, it always seemed a distant reality, and something I always said "I will do that when I'm older." Well, during lockdown I realised being a post-grad amongst millions made unemployed, it was probably going to be even harder to find my dream fashion journalism job. So I decided to take my future into my own hands and finally get to work on making my dream into reality.
Welcome the birth of Après Sunday!
I chose the name Après Sunday because Sundays signify chilled, comfy vibes and this is the day you most likely wear loungewear. Then I chose 'Après' to symbolise how you can wear loungewear even 'After Sunday' all week long! It also signifies other clothing items we will be releasing in the future which will be worn 'After Sunday'. I also wanted a relaxed European vibe, with a vintage feel (think your favourite 90's style icon, Princess Diana) which is why I chose 'Après'.
Sustainability was also extremely important to me, as we all know we are currently killing the one planet we have so if you're going to buy, why not buy sustainably and as I mentioned, I felt there was a lack of sustainable loungewear brands made in the UK so I didn't feel the public had much to choose from when purchasing. Our garments are made from 100% organic cotton and tote bags from recycled materials. Our packaging is also recyclable and mailing bags are carbon neutral, you can read more on this on our 'sustainability' section.
I really hope you love Après Sunday, and thank you so much for supporting my small and sustainable business.